Tactical brand assets – like a new website or marketing campaign – might feel like your most pressing demand. But it pays to get your brand right before you start.
Celebrate your rich heritage to restore relevance and strengthen your future.
Some companies use their status as a family business as part of their brand, while others choose not to. What are the advantages of a family business brand?
As we anticipate another year of upheaval, elections threaten and world events continue to tear up some of our best–laid plans, many are searching for clarity about the future.
Many companies are holding fire on their brand strategies and chasing quick sales this year. But are they risking their long–term growth prospects by taking their eye off the brand?
This pandemic is a tough time for almost everyone. But the lockdown also creates space for some businesses to review and refocus their brands.
The past is not dead – how history can inspire your brand
Today, we’re used to seeing unusual brand names. Google, Velcro and Xerox have become part of our vernacular. So if you’re choosing a name for your brand or business, does this mean anything goes? How will you know you’re making the right choice?
Iress is an Australian technology company that supplies software to the financial services industry in the UK, APAC, North America and South Africa. It has 1,950 staff, and works with 9000 businesses and 500,000 users.
Are you assuming too much about what your clients value about you?
Complexity is often viewed as a negative – but it can be a great opportunity for your brand.
Lessons on craft from the Design Museum’s Stanley Kubrick Exhibition
Fear of change is understandable for various reasons. But it has to be overcome for your brand to stay relevant. Especially in organisations that have been around for a while.
You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.
Over the last five years, trust in financial services has increased steadily. But in 2018, as the annual Edelman Trust Barometer shows, that rise stalled. In some markets, there’s even a decline.
Emojis. Instagram. Snapchat. Communicating with images has never been easier or more popular.
“Ads, instructions, industrial design—they all work better when they try to say one thing at a time.”
We talked to Jonathan about why his ethical menswear brand is different, how he’s winning followers, and the importance of telling stories to stay relevant in a fast–changing market.
It’s about defining who you are and who you want to be. It’s also about encouraging people to buy into what you’re offering.
What I’m learning about branding.
Hella Jongerius’s exhibition Breathing Colour, at the Design Museum in Kensington, gave us pause for thought.
Are you a recent design graduate with a strong interest in web or editorial design? We’re offering paid placements.
At Sparks, we’ve developed a workshop to help people write well at work. Here’s why – perceptions, impact, and productivity.
Google’s new logo has been causing a stir among design and branding writers. Instead of analysing the aesthetics, we ask, what does Google’s new look mean for the future of flexible brand identity?
To stand out, more and more brands are clamouring to uncover and shout about their brand purpose – the reason they exist beyond making money.
When someone lands on your website, you have about 10 seconds to engage them. What do you want them to see? And how will you get them to stay?
Last week the Sparks team went round the corner to see D&AD’s design awards showcase.
Distilling complex information down into a manageable, understandable format isn’t easy.
On 21st April 2015, Google changed its mobile search algorithm. This means websites that don’t fit with Google’s ‘mobile–friendly’ criteria will be bumped down the search results by those that do.
Everyone agrees that organisations need to be flexible – to spot opportunities, solve problems and adapt to change.
The growth of peer–to–peer websites is changing the way people engage with businesses and institutions. For charities, this is both a challenge and an opportunity.
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