Tactical brand assets – like a new website or marketing campaign – might feel like your most pressing demand. But it pays to get your brand right before you start.
As we anticipate another year of upheaval, elections threaten and world events continue to tear up some of our best–laid plans, many are searching for clarity about the future.
Many companies are holding fire on their brand strategies and chasing quick sales this year. But are they risking their long–term growth prospects by taking their eye off the brand?
This pandemic is a tough time for almost everyone. But the lockdown also creates space for some businesses to review and refocus their brands.
You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.
At Sparks, we’ve developed a workshop to help people write well at work. Here’s why – perceptions, impact, and productivity.
Distilling complex information down into a manageable, understandable format isn’t easy.
Imagine your brand was hit by a sudden PR crisis, something that could derail the whole business. How would you respond? Would you risk it all on a rebrand?
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