Tactical brand assets – like a new website or marketing campaign – might feel like your most pressing demand. But it pays to get your brand right before you start.
Some companies use their status as a family business as part of their brand, while others choose not to. What are the advantages of a family business brand?
As we anticipate another year of upheaval, elections threaten and world events continue to tear up some of our best–laid plans, many are searching for clarity about the future.
Many companies are holding fire on their brand strategies and chasing quick sales this year. But are they risking their long–term growth prospects by taking their eye off the brand?
This pandemic is a tough time for almost everyone. But the lockdown also creates space for some businesses to review and refocus their brands.
The past is not dead – how history can inspire your brand
Today, we’re used to seeing unusual brand names. Google, Velcro and Xerox have become part of our vernacular. So if you’re choosing a name for your brand or business, does this mean anything goes? How will you know you’re making the right choice?
Are you assuming too much about what your clients value about you?
Fear of change is understandable for various reasons. But it has to be overcome for your brand to stay relevant. Especially in organisations that have been around for a while.
You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.
It’s about defining who you are and who you want to be. It’s also about encouraging people to buy into what you’re offering.
What I’m learning about branding.
Google’s new logo has been causing a stir among design and branding writers. Instead of analysing the aesthetics, we ask, what does Google’s new look mean for the future of flexible brand identity?
To stand out, more and more brands are clamouring to uncover and shout about their brand purpose – the reason they exist beyond making money.
Everyone agrees that organisations need to be flexible – to spot opportunities, solve problems and adapt to change.
Imagine your brand was hit by a sudden PR crisis, something that could derail the whole business. How would you respond? Would you risk it all on a rebrand?
The growth of peer–to–peer websites is changing the way people engage with businesses and institutions. For charities, this is both a challenge and an opportunity.
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