Pelican Exchange Identity
09/2009
The arena of spread betting was a new one for us at the start of the summer.
It's a growing industry that enables anyone to back their trading judgment without having to buy any underlying products.
Pelican Exchange approached us to develop a look for its company that needed to be totally different from it's competitors.
The company wanted to move away form the usual financial look of graphs and flashing index tables, to something more community and network focused. Accessible to all and jargon-free for the first time user.
Having pitched a range of ideas, Pelican Exchange chose our most simple and clear concept, the creative direction is built around the signs and symbols at a pelican crossing. The logo is an instantly recognisable round yellow circle.